Wednesday, August 27, 2008

Photographer: Victor Keppler (1904-87)

"It can be done--call Keppler."
Housewife in Kitchen, 1940

Victor Keppler was born into an immigrant family in New York and embraced photography in his early teens by building a dark room in a coal cellar.
Carter Corsets, 1938

Woman in Convertible, 1951

For more than 4 decades, Victor Keppler was one of the United States' best-known advertising photographers. (most notable work with BBDO) In the 1930's Keppler's reputation as an innovator in color advertising photography (see Carbro process). His "woman in convertible" is a spectacular achievement in which a dominant color and its corresponding hues play with our vision yet still focusing subtley on the cigarette.

His photo for Nescafe with actress Martha Scott (1946) is a photomontage with a narrative flow and constructed action as effective as a commercial.

During the Second World War he designed propaganda posters for the US treasury and ensured his success by being a tireless innovator through the depression and reaching a pinnacle of success after 1945.

I really do love this Carbro process, don't you?

*referenced: Taschen A History of Photography