Friday, May 7, 2010

An Old Hollywood Philosophy

The new store opens in a few hours and I've been feeling especially proud this week to work with the amazing women at Old Hollywood, and excited to to offer such an incredible array of unique jewelry.

Hard at work at Limelight the other day, some reporter came up and asked how we would define our store. Well, I love Old Hollywood because it has a sense of whimsy. Our designers and our owners are at the top of their game, but don't take themselves too seriously. I mean, who says jewelry can't have a sense of humor?

The whole store is about seeing things in a new way. Finding inspiration in a rib cage or beauty in an oil can. Even amidst the hustle of scurrying workers in the Limelight hallways, Old Hollywood's space is a moment of respite, a place where objects take on new meanings and you can be anything you want.

Come by today for our grand opening and you'll also wish you could step right into those cases and travel forever in the world of Tiffany's imagination. And I'm not just saying that because I've been working on it three days straight (although I may, for that reason, not be saying quite as eloquently).

Open at 10 am, party from 7 to 10 pm. See you there!
6th Ave and 20th St