Tuesday, February 28, 2012

Right here, Right Now

Man, do you guys remember that song?  Jesus Jones.
I was obsessed.  I was in 3rd grade.  I have a vivid memory of rocking out hard in the car at the gas station to this song.  It was definitely one of my favorites, and a theme song to my 3rd grade summer.

This post, has nothing to do with that song, and is more a just kinda what's up to my readers.
What's happening with me, right here-right now.  JJ style.
I realize I don't get to get personal on here as much as I should, or you might want me too, so I am gonna try to rectify that.  First, by starting out small with a weekly outfit post, then hopefully I will get it together and do it daily, or like 3 times a week.  We'll see.  Lord knows somedays I just don't get dressed.

So, that will start as soon as I get a tripod and a new memory card.  I think I just lost the one I bought, AGAIN.
Big shouts to Alex who has blessed us with her Cosby grace on the blog.  Would love to see some more Alex action on here.  She lives and creates in a world that I don't exist in, and therefore sees the things happening on the interwebs WAY more than, me---so we definitely enjoy seeing her pop up on here.

This past year has been one of the truly most amazing year's of my life.
The store is FINALLY settling down.  Those of you who aren't aware, Alex and I opened our first store in September of 2008, 2 weeks before the huge economic collapse.  
I don't think we had even had our opening party yet.  
Needless to say, that was real scary.  
But we pulled through because we had an original idea loads of people could get behind.

Back in those days we were located in a tiny shop that we completely renovated by ourselves (just Alex and I) in 2 or 3 weeks where we stayed for almost 2 years before relocating to our beautiful Franklin St location.
In between we had a short stint at the Limelight Marketplace in Chelsea, when we thought that the original concept was really unique (who knows what happened) gained some incredible customers and recognition  then headed to the Lower East Side where we most recently opened this winter.

O L D   H O L L Y W O O D
 2008- Summer 2010

O L D   H O L L Y W O O D
Summer 2010-Present

O L D   H O L L Y W O O D
Limelight Marketplace
Opened May 2010
CLOSED Fall 2011

For more photos of the stores check here.

O L D   H O L L Y W O O D
Lower East Side
Fall 2011-Present

                             Before:  Miss Lonelyhearts

I remind you of all of this, because for 3 1/2 years the store has been in such transition.  We have either been opening a new store or re-locating an old one every year since we opened.  This is an exciting time for us because we are settled and happy with our locations and now have the time to really focus on the brand as a curated environment and lifestyle as opposed to just a jewelry or vintage shop.  We now have the space and support to grow into so much more.
We are constantly seeking out new designers and bringing classic ones in to make the shopping experience much more than trend based.  Of course, we only hop on board with the trends we like anyway.  
Super picky over here.

New projects and changes include:
-Seasonal Lookbooks 
expect to see the first one for Spring & Summer due out in March---stay tuned for the release party!
-Expanded Men's Collection
with new (and) exceptional menswear buyer, Nick Spain, expect to see not only more clothing lines (like Burkman Brothers) but new jewelry and accessories hitting the Old Hollywood Must Have list.
-Summer Trunkshow Garden Parties
we've gotten our backyard sorted out in Brooklyn so stay tuned for a heap of summer parties starting in April.
-Tons of new clothing lines you are gonna WANT
One Teaspoon
Dear Creatures
Lifetime (men & women)
Yumi (NOT Yumi Kim!)
and so much more!