Thursday, June 28, 2012

October Anniversary: A Look Inside

We're getting ready for the 3rd Installment of our Garden Party Trunk Show Series (just picked up the beer from Brooklyn Brewery!!), so we decided to interview the lovely ladies behind October Anniversary.

They'll be showing off their pretty collections this Saturday from 3-8pm at the Greenpoint Store (99 Franklin St) at a great discount, so stop on by the shop, say hello, enjoy the sales and did I mention the free beer?!

1. How did you get into jewelry making and how long have you been at it? 
We launched October Anniversary in October 2009 after deciding to do something creative on the side of our day job. We both work for Happy Hearts Fund, a non-profit that rebuilds schools and restores hope in the lives of children after natural disasters, so we knew we wanted to do something that would bring attention to that cause and support its mission. That's why we donate 10% of our profits back to the charity, creating a full circle of change by using recycled metals to sustain the environment and then helping victims of it. 

2. Describe a day in the life of a designer...
Every day is different, because you never know what kind of orders you are going to get. Since we do everything ourselves some days can be really stressful because you have to handle not only the designing and creative process but the business side of things as well. We try to balance both sides so it doesn't become overwhelming. On an average day we could be working in the studio creating wax models for new designs, shopping for stones in the jewelry district, polishing pieces for an order, in line at the post office, on the phone with a store, or daydreaming up new creations.

3. What inspires you?
We are inspired by everything around us, but being that our pieces are based on the idea of sustaining the environment, our first collections were really inspired by nature. Since then we have become inspired more by the history of jewelry itself and how it has evolved over time. This new inspiration is evident in our latest collection, Relics + Rebels.

4. What trends do you think will be big this year?
We try not to let the trends affect our designs too much, because we want our pieces to be more timeless and unique. One thing that we are going to be focusing on is the influence of different cultures around the world. A lot of trends in fashion are leaning that way as well as everyone is getting more interested in and aware of global issues in the news. We are starting to be influenced more by other economies and cultures so we think that will become more relevant in how people adorn themselves as well.


5. Give us one fun fact about yourself/line...
One of our favorite stories from history is that of the last royal family of Russia - the Romanovs. Nicholas II was the Tsar of Russia when he was overturned by the Bolsheviks in the Russian Revolution of 1917. Initially his whole family was put on house arrest and his wife and four daughters sewed their jewels into the corsets of their dresses to hide them in case they were able to escape. Unfortunately they were ordered to be killed and as the Bolshevik soldiers shot them all, the women's corsets acted as bullet-proof vests and deflected the bullets. There is still a mystery surrounding the possibility that the youngest daughter Anastasia was able to escape because of this, and we've always loved the idea of jewelry serving as protection from not only direct violence like this but also evil spirits and negative energy. The interesting this about this story is that when people hear our names - Olga and Alexandra - they automatically think we are Russian (it just so happens that Nicholas II's wife was named Alexandra and his oldest daughter was named Olga). There have even been press pieces done about our jewelry where this story is told without us even mentioning it!

ed. note: check out the infamous Romanov's

6. What's on your playlist right now?
Grace Potter and the Nocturnals
Emeli Sande

*We don't carry the turquoise part of the Relics collection in the shop, but they're bringing it in special for the TrunkShow. And at a discount. Perks perks perks!*