As I'm sure most of you who read this blog know already, bicycling has skyrocketed as the preferred mode of transportation across many major cities worldwide. It's always been popular but now with much of the younger generations beginning to take the helm against wasteful gas guzzling machinery and moving towards a more global eco-consiousness, bicycles have taken the spotlight. That goes without saying that the demand for fashionable yet functional accessories and apparel is reaching a peak unseen. Lets talk about helmets - they have gotten far better than when I was a kid. To be perfectly honest with you I was blessed (cursed?) with a really tiny head, seriously only child size helmets fit. Anyways helmets have always been an issue for me, I always questioned just how safe it was to have my head incased like an egg in styrofoam. They are uncomfortable and now that I'm older and a bit vain I find their typical design unflattering as well. Luckily for me and the other half of adults out there (you know who you are!) who should but don't wear helmets because of whatever personal reason there is a solution on the horizon with a price to boot.
It's called the Hoviding born from the brilliant Swedish minds of two design students Anna Haupt & Terese Alstin. The duo were inspired to develop a new kind of helmet when Sweden's law requiring all children 15 and under to wear helmets was to be applied to adults as well. Comprising the best components of design, functionality, and need the air bag shell shaped futurist helmet was crafted. Beautiful as well as elegant this helmet is not noticeable until deployed in an crash situation. Thinking of the future and ways to improve weak spots or unforeseen angles that the human body can be contorted into the Hoviding comes with it's very own black box. The ladies are not stopping at just bicycle helmets they are looking into the applications for horse riding, downhill skiing, hip protection for the elderly, and epilepsy helmets. The only downside other than the $400 price tag is once deployed the helmets lifespan is over. However I think that in time they will be able to re-assemble your helmet and ship it back to you. Check out the video below to see the Hoviding in action, enjoy!