Monday, August 19, 2013

Alternative Apparel

YES!!! We now have Alternative Apparel at the shop. If you're not familiar, Alternative Apparel specializes in basics with a vintage-soft feel and great fit. 
Not only is Alternative a company that creates a great product, but they are committed to safe, fair labor standards and in 2007, Alternative introduced its sustainable Alternative Earth line, featuring a collection of eco-friendly products manufactured with organic cotton, recycled polyester and man-made fibers derived from sustainable raw materials such as rayon. Today, Alternative Earth includes some of the brand's bestselling styles and makes up 30 percent of the entire Alternative line, with a portion of sales benefitting a variety of environmental organizations and charities. Their Organic Cotton, Eco-Heather, and Eco-Fleece are still super-soft and cut for a flawless fit, but what sets these Alternative Earth fabrics apart is their earth-friendly production.
As part of our unique eco-difference, all Alternative Earth styles are created with low-impact dyes and natural wash methods, as well as biodegradable fabric softeners and natural enzymes for finishing. The dyes used for Alternative Earth do not contain heavy metals or toxic substances and have a high fixation (or absorption) rate, which means using less dye to generate their colors. 
Alternative Apparel also uses only 100% organic cotton.
High five for being eco-friendly!